What Shakespeare Can Teach You About Skincare Routine

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Take for instance Drunk Elephant, a skincare site that engages users on social media as part of a lifestyle community. Take a look at how Youth To The People share independent news features about their brand. Create an online press page where you can easily publish all company news and mentions, including interviews and reviews. The brand is gorgeous, its products are insanely good, and the reviews speak for the brand. The brand is highly active on Pinterest and uses the platform to focus on product photo-shoots that are carefully styled to show off the skincare brand’s signature beauty products. Previously we looked at 9 examples that show just how creative and strategic marketers can be when developing the best digital marketing strategies and raising awareness for their brands. Understanding how people feel about your beauty brand helps you keep your marketing and product development efforts on track. Established brands like Glossier, Charlotte Tilbury and Sephora already know a thing or two about search engine optimization (SEO), digital marketing in general, and the essentials of building a successful brand online. Beauty brands can run online events even on small budgets, and those with bigger marketing spend available can add depth to these virtual experiences by delivering physical products to attendees beforehand.

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